• If the managers and/or owners of the company have already made a decision based on their experience, intuition, understanding of the business and other factors.
• If this decision is not reviewed regardless
• on any research data, expert opinions, advice of employees.
• If there is no time to conduct a normal study, and the decision must be made quickly.
• If there is no doubt, fear, hesitation.
• If the "price issue", the risks are not very high.

- DO NOT do any research

• If there is any doubt.
• If there is a real choice - two or three solutions seem equally good (bad) and equally feasible.
• If a decision has not yet been made.
• If there is time before the adoption (change) of the final decision.
• If the "price issue", the cost of error is very high.

— SHOULD do research yourself or order research.